Godin and Shirky’s videos on Ted.com were thought-provoking and interesting, providing opinions and different messages using a very similar format.
The tone of the videos was perhaps the biggest difference between the two. Godin seemed more inspirational and frantic, urging the audience to go out and make a change. Shirky appeared to be more calm and organized, illustrating his points clearly and insistently. Godin’s ideas were centered around change: people who have inspired change, how technology changes the way ideas are created and spread, and the benfits of change. Shirky was relaying the message that our generation is experiencing the biggest increase in expression and interaction in human history, and that we should react to make the best of it. Both Godin and Shirky pointed out how the Internet has affected the way everyday people interact. Godin emphasized how leadership and the Internet connect and unify people with similar ideas, taking the concept as far as giving his audience “permission to lead” and urging anyone listening to challenge the status quo. Shirky’s approach was less aggressive. He pointed out that the Internet has become the medium of all media, creating both groups and conversations, as no other media could. He called the Internet the “site of coordination,” where the audience can suddenly communicate back, as well as to each other.
The presenters pointed out progress that has happened over time: Godin illustrated change from factories to TV ads to leadership online as methods of influencing the consumer, and Shirky showed pictures of the printing press, telegraph, photos and movies, radio and TV, and the Internet to illustrate changes in communication.
Both speakers’ videos featured the speaker on a stage, with some kind of slideshow behind them and an audience in front. Godin and Shirky used their slideshows to illustrate their points, keep the audience stimulated, and draw attention to certain points. However, Godin used his slides mostly as comic relief, showing a little girl with a pirate patch on her eye along with examples of tribes, and pictures of balloon animals as an opening asking what people do for a living. Shirky’s, on the other hand, were less distracting and more informative
The structure of Godin’s presentation was slightly choppy, but his lists were effective and memorable. Shirky, on the other hand, used specific stories as examples for his eloquent assertions. The speakers’ closing statements illustrated their messages well. Godin finished with a firm instruction: “Create a movement. Start. Do it. We need it.” Shirky’s measured conclusion asked how we can best make use of a changing media environment.
If one day Godin and Shirky were locked in a room together, they would enjoy discussing the effect of the media on the world today. They would reflect excitedly on the possibilities and potential created by the Internet. Godin would no doubt try to challenge Shirky to create his own movement, and Shirky would congratulate him for spreading his ideas so well online.